Announcing MEKR’s ₹67 Crore Series A Led by Avaana Capital Three years ago, we started MEKR with a simple observation: India was consuming electronics at a large scale but not producing enough of them domestically. The consumer appliance manufacturing ecosystem was fragmented, dependent on imports, and heavily reliant on global supply chains. As demand in India grew, brands faced increasing challenges in speed, quality, and cost-effective production. We saw a clear gap—and ME