BIS certification is a mandatory safety and quality approval issued by India's Bureau of Indian Standards (BIS) for electrical kitchen appliances sold in the country. Under the Electrical Appliances for Kitchen (Quality Control) Order, most kitchen appliances — including electric kettles, egg boilers, and other electric cooking appliances — must carry the ISI mark before they can be legally manufactured, imported, or sold in India. Without it, products can be seized, and the

Announcing MEKR’s ₹67 Crore Series A Led by Avaana Capital Three years ago, we started MEKR with a simple observation: India was consuming electronics at a large scale but not producing enough of them domestically. The consumer appliance manufacturing ecosystem was fragmented, dependent on imports, and heavily reliant on global supply chains. As demand in India grew, brands faced increasing challenges in speed, quality, and cost-effective production. We saw a clear gap—and ME